Business Strategy is a plan for reaching specific objectives that a company or entrepreneur sets. It involves understanding what the business does, needs, and wants to achieve, and how to allocate resources and set priorities accordingly. It also helps create value for different stakeholders and gain a competitive advantage in the market. Business Strategy splits into many different sectors, some of them depending on the stage you or your business are at, some of them on your needs, such as:
• Fundraising: This sector involves raising money from investors, lenders, or other sources to finance the business’s activities and growth. Fundraising can help a business access more capital, expand its operations, or acquire new assets or technologies. Fundraising requires a clear and compelling pitch that highlights the business’s value proposition, market opportunity, competitive edge, and financial projections. The consulting includes development of investor grade “pitch-decks”, that will catch the attention of investors.
• M&A (inbound & outbound): This sector involves buying or selling other businesses or parts of them. M&A can help a business diversify its portfolio, enter new markets, acquire new capabilities or resources, or consolidate its position in an industry. M&A requires a thorough due diligence process that evaluates the strategic fit, financial value, and potential risks of the deal.
• Competitive Analysis: This sector involves analyzing the strengths and weaknesses of the business’s rivals and potential competitors. Competitive analysis can help a business identify its unique selling points, benchmark its performance, anticipate market trends and customer preferences, and devise effective counterstrategies. Competitive analysis requires a framework such as Porter’s Five Forces that assesses the industry’s structure and profitability.
• Product Marketing: This sector involves developing and promoting the business’s products or services to the target market. Product marketing can help a business attract and retain customers, increase brand awareness and loyalty, differentiate itself from competitors, and generate revenue. Product marketing requires a deep understanding of the customer’s needs, wants, and pain points, as well as a clear positioning statement that communicates the product’s value proposition.
• In-Depth Going-to-Market Strategy: This sector involves designing and executing the plan for launching and delivering the business’s products or services to the market. Going-to-market strategy can help a business reach and engage its target audience, optimize its distribution channels, maximize its sales potential, and achieve its revenue goals. Going-to-market strategy requires a comprehensive analysis of the market size, segmentation, growth potential, customer behavior, and competitive landscape.
• Sales Training and Strategy: This sector involves equipping and motivating the business’s sales team to sell effectively and efficiently. Sales training and strategy can help a business improve its sales performance, increase its conversion rates, reduce its customer acquisition costs, and boost its customer satisfaction and retention. Sales training and strategy requires a well-defined sales process that outlines the steps, tools, techniques, and metrics for selling successfully.
